In most manufacturing companies, decades of product knowledge, pricing rules, and engineering judgment live inside a handful of people's heads. When they're busy, quoting slows down. When they leave, that knowledge goes with them. We help manufacturers capture that expertise and put it to work across their entire organization.
The quoting example
One mistake at the quote. Every department pays for it.
✕ Error not caught
Custom configuration quoted when standard would have solved the problem.
Redesigns to make it buildable.
Rush orders for parts not in spec.
Machine sits on the floor. Blocking other jobs.
Wrong machine. Rework or replace. Margin gone.
✓ Caught at the quote
System flags the invalid config. Fixed in 2 minutes.
Builds what was quoted. No redesign.
Standard parts. Standard lead times.
Clean order hits the floor. No rework.
Right machine. On time. You win the next one too.
Over-specifying when standard would work is the most common quoting defect we see. But it's one of many. Stale pricing, missed options, incompatible components, wrong lead times. Any of them trigger the same cascade.
A 300-person automation equipment manufacturer in Minnesota sells hundreds of thousands of unique spare parts. Their customers depend on having critical spares on hand to minimize downtime when components fail. Annora gave the team a way to query customer machine lists, pull the right context from ERP records and manuals, and create spare-parts lists in a fraction of the time.
Why we start with quoting
We've built it all. Quoting delivers the most value first.
We've built purchasing automation, tariff processing, inventory systems, manufacturing scheduling, field service tools, and information search systems for manufacturers. We chose to focus on quoting because it sits at the front of everything. A faster, more accurate quote means fewer errors, shorter lead times, and more revenue. Every other system gets better when quoting is right.
Where it goes from there
Quoting is where we start. Not where we stop.
The same approach that captures quoting knowledge works across your entire operation.
"We were losing deals because it took us days to get a quote back. By the time we responded, the customer had already gone with someone faster. Now we get quotes out in minutes. We're winning work we used to lose."CTO, automation equipment manufacturer, 300 employees, Minnesota
Who we are
Patrick Byrne (CEO) & Dr. Wes Teskey (CTO). Both mechanical engineers. Between us, 15 years implementing machine learning and AI systems inside manufacturing operations at InvenSense, Intel, and Volkswagen. We left our careers to start Annora because we believe mid-sized manufacturers deserve the same technology advantages that only the largest companies have had access to. A stronger, more capable manufacturing base benefits everyone.
An open invitation
We've spent years studying where AI actually works on the manufacturing floor and where it doesn't. We're happy to share what we've learned from 200+ conversations with manufacturing leaders, walk through where the biggest opportunities are in your business, and answer any questions about what's real and what's hype. If there's a fit, we can show you what a system built around your products would look like in 7 days. If not, you'll walk away with a clearer picture of where AI can help.