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For machinery & equipment manufacturers

Build more.
Grow profitably.

We build your own private AI operating system, starting with faster, more accurate quotes and better customer service. Built on your know-how and the systems you already run.

Book a 20-minute call Get the free report
Results

Measured at live customers, not in a demo.

90%
Fewer pricing and configuration errors
3×
More quotes, same team
100%
Renewal rate
How it works

Start with faster quotes
and service.

Sales: build the quote.

Turn a customer's request into a configuration and price, check the selections, and prepare the quote. Your team reviews it before it goes out.

Service: find the right answer.

Find what shipped, what's been replaced, and which spare parts to quote. Ask in plain English and get the answer with its source.

From a customer request to a quote.
In one workspace.

Annora's quoting workspace, shown with example manufacturing data. Play walkthrough
Product walkthrough Example data Inquiry Configure Quote Track Send

One workspace today.
Your whole company, over time.

The same company knowledge supports each workspace. What your team learns on one job helps with the next.

Your AI operating system

Owned by you. Your data and IP stay private.

  1. Sales
  2. Engineering
  3. Procurement
  4. Scheduling
  5. Manufacturing
  6. Quality
  7. Service

Feedback makes the next job better.

Your existing systems

Updates with your approval.

  • ERP
  • CRM
  • Spreadsheets
  • CAD & drawings
  • Files & email
  • Legacy software

Sales and service first. Expand at your pace. Keep or retire legacy tools.

Explore workspaces
Customer case studies

See what our customers say.

Two manufacturers, on camera, in their own words.
See all case studies → Talk through your workflow Book a 20-minute call →
The first system pilot

A pilot, not a project.

Give your team one place to ask across your quotes, orders, catalogs and specifications. Built on the systems you already run.

What your team gets

One place to find the answer
Find a past quote, order, price or specification in seconds. The same company knowledge, available to everyone on your team.
Your next workflows, previewed
See your sales process on a tracking board and a preview of a quoting workflow built around your actual quoting logic.
Your Capacity Map
See where orders wait and where to free up capacity. A clear set of priorities, yours to keep whether you continue or not.
Proof before go-live
Test questions built with your experts, with scores you can see. The system goes live only when it passes the agreed checks.

The pilot terms

Read-only access to start

One IT contact gives us access to the agreed systems and files. We agree the boundary with your team before anything is connected.

1–2 hours with your experts

People who know your products and processes help us build the test questions. We agree who needs to be involved before the pilot starts.

Live in 14 days, guaranteedOnce your data and access are ready.

That is the delivery window for the agreed pilot system. Allow about two weeks for your team to arrange access: roughly four weeks from signature to go-live. Miss our date and it costs us, not you.

Private to your company

Deployed in your environment. Your company information is never used to train outside models.

You own it. No lock-in.

You own your data and your AI operating system. If you stop, the knowledge stays yours. No long-term contracts.

Start with a 20-minute call.

If there's a fit, a separate free roadmap session defines the scope and success measures. Then you decide whether to start the pilot.

Book a 20-minute call
Who we are

Mechanical and AI engineers who have spent our careers in manufacturing.

We build for manufacturers of complex machinery and equipment, starting with quoting and service.

Previous engineering experience: Intel, Volkswagen Group AI Research and TDK InvenSense.

Frequently asked questions

Questions manufacturers ask us first.

What should we bring to the first call?
One example of a quote or service request that takes too long. We'll talk through where it gets held up and which systems your team uses. You don't need to prepare a technical brief.
What if our records disagree?
That's a normal starting point. We review conflicting records with your people so they can decide which information to use. Your experts stay involved in the decisions that need their judgment.
Do we have to replace our ERP?
No. The starting workspace works with the ERP and other systems you already run. You decide whether to keep older tools as your operating system takes on more work.
Do we need exact part numbers to find an answer?
Your team can describe the product, part or job in plain English. The workspace uses your company records to find relevant information, even when they don't know the exact part number.
What happens after the pilot?
We review the work against the measures agreed at the start. You decide whether to continue and which workspace would be useful next. We agree the ongoing scope and support with you before you commit.
More questions → See the full FAQ

Would a clear roadmap to a more profitable company be worth 20 minutes?

Start with a 20-minute call. If you're a good fit, we'll build your AI roadmap for free. You can use it with or without us.

The first call identifies where to start. The roadmap is built in a separate working session.

Book a 20-minute call
Get the free report →

A practical guide to AI for machinery manufacturers. Starting points in quoting and service, and what to consider before a pilot.